Thursday, December 16, 2010

Food Justice: I Was Lovin' IT

PCRM (Physicians Committee for Responsible Medicine) has produced a provocative new fast-food commercial that draws attention to the link between heart disease deaths and fast-food. This vegan group's ad features a dead man in a morgue holding a hamburger, and implies that McDonald’s was to blame. It ends with the words “I was lovin’ it” (a play on the chain’s “I’m lovin’ it” slogan) and some McDonald’s-like golden arches.

PCRM’s director of nutrition education Susan Levin says they chose McDonald’s specifically because “they epitomize fast food and the permeation of fast food in the country.” The ad will air in the Washington, DC market; PCRM is hoping to run it in other, similarly fast food dense cities soon.

Do you think McDonald's will sue over this ad?


  1. Hmmm, switching to a completely vegetarian diet bring its own set of unintended consequences. All those soy-based meat alternatives like Tofurkey and soy dogs are replete with GMO round-up-ready ingredients.
    Will Mickey Dee sue? They should, they used their logo, which is no doubt trademarked.

  2. Personally I think, they might not even get permission to air this (remember PETA super bowl ad). All they want is publicity I guess, that stems from the controversy. Again and again, people attack McD. They are not putting gun on the heads of people and making them eat anything. It is people's choice. When this ad was in WSJ, a few commenters said PCRM is run by the same person who ran PETA. No idea if this is true or not. They are famous for controversial commercials too.