Thursday, December 16, 2010
Food Justice: I Was Lovin' IT
PCRM (Physicians Committee for Responsible Medicine) has produced a provocative new fast-food commercial that draws attention to the link between heart disease deaths and fast-food. This vegan group's ad features a dead man in a morgue holding a hamburger, and implies that McDonald’s was to blame. It ends with the words “I was lovin’ it” (a play on the chain’s “I’m lovin’ it” slogan) and some McDonald’s-like golden arches.
PCRM’s director of nutrition education Susan Levin says they chose McDonald’s specifically because “they epitomize fast food and the permeation of fast food in the country.” The ad will air in the Washington, DC market; PCRM is hoping to run it in other, similarly fast food dense cities soon.
Do you think McDonald's will sue over this ad?