Thursday, August 16, 2012

Markets in Everything: Who's Your Daddy?

In a sign of the times, New Yorkers might see this truck cruising their streets offering quick DNA tests. The DNA tests, which cost between $299 and $575, require a simple cheek swab from each participant and lab analysis. Results are available in a couple of days. I'll leave it to reader's imaginations as to why this service would be in high demand.

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