In the new American of hope and change, Hallmark, the company with a card for every occasion, has produced a new line of cards to give messages of encourage to those who have been laid off recently. With unemployment rates stuck at 9%, and the underemployment rate stuck at 17%, these card will probably be an astounding success. Hallmark is in the emotion business, and what is more emotional and painful than losing a job? One Hallmark card with a photo of a cat reads: "Is there anywhere I could hack up a hairball, like say, on a former employer's head?" Another card says: "Losing a job is just plain painful. So I want you to remember I'm in your cheering section ..." When I was laid off, I know I would not have appreciated getting one of these cards. I probably would have been hurt and insulted.... but that is just me.